your shot of strategy

Use Marketing To Get Better At Networking

As you know from Exit Stage Right, my #1 Rule of Networking is: It’s Not About You.  But once you master the networking essential of placing your focus on the other person, what more can you do to be an excellent connector?

At last weekend’s inaugural Connecting Connectors Conference in New York City, organized by the incomparable Michael Roderick, I gave a workshop called “Connecting and PR” – more specifically, how to use the principles of marketing and publicity to make more authentic connections.  I’ll share each of them with you in this week’s posts.

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