Business Karma week continues with shout outs to my favorite clients and collaborators, and today there is no one better to recognize than Chasten Harmon.
I met Chasten almost four years ago when I was working with Erin Stutland on marketing her innovative workout-meets-life-coaching class. She was holding a session at a new space in Tribeca NYC and wanted me to meet the founder. It was a perfect referral, and over the years I worked with Chasten multiple times to bring her full vision for Space on White to fruition.
I may have been the one brought on to make it happen re marketing and communications, but here’s what I learned from Chasten:
1. Don’t question it, just do it. Chasten not only has ideas, she actually makes them happen. Of course there is smart business evaluation about how to make an idea viable. But she seems to skip the self-doubt and make decisions based on what benefits her business and her audience.
2. You can get a ton done if you manage your time and team properly. During the years Chasten ran Space on White, she also performed on Broadway, starred in the 25th anniversary national tour of Les Miserables, and completed the first year of her Yale MFA. No drama, just action and serious self-management.
3. Listen to your clients and address their concerns with tact and honesty. Artists are rewarding clients, but they can be damn challenging too. I never witnessed Chasten or her team handle inquiries or concerns with anything less than respect and grace.
4. When the show reaches its end, bow out gracefully. Today Space on White announced that it will close at the end of the month. We met earlier this summer to work through the decision, logistics, and communication strategy, because I knew that this was indeed the best decision for the space and its owners. I’m so proud of Chasten for having the courage to close a chapter when the time is exactly right.
Thanks, Chasten, for making me part of the Space on White story – I can’t wait to see what you do next.